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the Pulse
iconectiv's blog, the Pulse, features thought leadership pieces and articles about telecommunications industry trends, including fraud prevention, digital identity verification and efficient call routing,providing insights into industry challenges and solutions.

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Press Releases

Media Contact:
Sharon Oddy
Head of Marketing and Corporate Communications
+1 732 699-5130
soddy@iconectiv.com

press release

iconectiv Appoints Mobile Industry Veteran Michael O’Brien as Chief Product Officer

Communications industry veteran Michael O’Brien joined iconectiv as Chief Product Officer, where he will lead product development and focus on growing the business into new markets. iconectiv is continuing to grow its product portfolio and execute on its trusted communications strategy. By bringing on O’Brien, the company looks to continue identifying new market opportunities that will further drive this strategic growth and business expansion.
Jun 29, 2020
press release

Virtual Summit Explores Methods, Best Practices for How to Secure the Future of Work Environments

As an authority on fraud and security, iconectiv is joining notable industry leaders in a virtual executive panel at the HMG Live! Philadelphia CIO Virtual Summit titled, “Securing the Future of Work.” Hosted by HMG Strategy, the peer-to-peer event will explore best practices for tackling the complex business and organizational challenges emerging in today’s evolving workplace.
Jun 25, 2020
press release

As Caller ID Spoofing and Illegal Robocalls Skyrocket Worldwide, New GSMA Working Group VINES Helps Service Providers Restore Consumer Trust in Caller ID

iconectiv is the chair of VINES, a new GSMA Working Group, that is developing solutions to prevent internetwork signaling fraud, which includes illegal robocalls, spoofing, toll bypass and consumer fraud. As chair and a contributing member, iconectiv is sharing its expertise in enabling trusted, verified communications worldwide.
Jun 16, 2020
press release

Building Stronger B2C Relationships focus of iconectiv Virtual Exhibit at ITW 2020

Business-to-consumer (B2C) messaging has seen a seismic shift in recent years, with more brands leveraging the channel to strengthen consumer relationships and drive revenue through timely and targeted engagement. This topic will be front and center at the Virtual International Telecoms Week (ITW) 2020, the world’s largest annual meeting for the global wholesale telecommunications community. During the event, iconectiv will showcase its TruReach Platform that helps businesses strengthen consumer engagement across all communication channels.
Jun 11, 2020
press release

Webinar to Explore How Phone Number Data Can Be Used for Risk Assessment and Fraud Mitigation

We’re joining the Communications Fraud Control Association (CFCA) for a webinar titled Summer of Education: Unintended Consequences: Are you at Risk When Assessing Risk?, which takes a closer look at the growing importance of intelligent numbering data in combatting fraud. During this session, attendees will learn about the U.S. authoritative phone number porting data and how it can be leveraged to help confirm a person’s identity, approve a transaction or release personal information.
Jun 10, 2020
press release

iconectiv Takes on Verification Authority Role for GSMA’s Rich Business Messaging Initiative

With the rise of Rich Business Messaging—driven by the increasing consumer adoption of Rich Communication Services (RCS)—the GSMA, iconectiv and industry leaders are working together to bolster consumer trust and proactively prevent the emergence of RCS-targeted fraud. Now a commercial reality, security and sender authentication is critical to ensuring that RCS provides a trusted channel for businesses to create richer conversations with customers.
Jun 4, 2020
press release

Analyst Report Outlines How Phone Number Data Can be Used for Fraud Mitigation and Risk Assessment

Black Swan Telecom Journal explores how leveraging phone number information can provide critical information for businesses to better assess risk, mitigate fraud and protect both their business and their customers.
May 27, 2020

In the news

article

Mapping Out Your Retail Strategy for the Future: 7 Trends to Consider

Over the last two years, retailers have been exploring the use of text messaging in addition to their email marketing. 2021 is likely to see SMS messaging supersede email messaging as retail’s gold standard for messaging channels. In this article, iconectiv’s Cliff Holsenbeck gives advice for retailers looking to utilize SMS messaging in their retail strategy.
Dec 2, 2020
article

Executive Broadcast, International Verification

As countries implement SHAKEN-based Calling Number Verification Services, for verifying legitimate calls and rebuilding consumer trust in caller ID, the industry needs to consider the impact on international call traffic. To ensure businesses are not disadvantaged, there is a need for authoritative guidelines for international service providers, to ensure the rules for handling their calls are clearly understood. Watch this executive broadcast with leaders in STIR/SHAKEN, here and abroad.
Nov 30, 2020
article

Omni-Channel Verification - Executive Broadcast

Consumer trust in communications must transcend all touch points – from voice to messaging to chatbot interactions. Trust should not be a nice-to-have, it should be an expectation. In this executive broadcast, iconectiv’s CPO Mike O’Brien explores omni-channel verification and how the ecosystem—from technology vendors, service providers, messaging providers, enterprises and regulators—can collaborate to deliver trusted communications.
Nov 25, 2020
article

iconectiv is a Digiday Technology Awards winner

iconectiv’s TruReach Deliver Aerialink has won the 2020 Digiday Technology Award for best mobile marketing platform. This year’s awards winners played foundational roles in enabling media companies and marketers to earn money from their content, reach their audiences and make the most of digital real estate. Aerialink was chosen because it simplifies message creation and delivery while allowing companies to efficiently and cost effectively reach customers with personalized, value-based business text messages.
Nov 17, 2020
article

Secure Telephone Identity Governance Authority Progresses Fight to Mitigate Illegal Robocalling by Welcoming Its 50th Service Provider

As a strong indicator of the industry’s commitment to fighting illegal robocalling, the Secure Telephone Identity Policy Administrator (STI-PA) has registered its 50th authorized service provider (SP). SPs must be approved to secure access to the certificates needed to sign and validate calls to mitigate caller ID spoofing. The addition of a 50th SP takes place with the FCC mandate for service providers to implement more than seven months away.
Nov 11, 2020
article

Restoring Trust in Calling Information Is Key for Maximizing Call and Text-Answer Rates

Americans were inundated with more than 58 billion illegal robocalls in 2019, plus 4.5 billion spam text messages. Consumers are so fed up that when they see a call from an unfamiliar or unidentified number, they let it drop into voicemail 76 percent of the time. In this Connections Magazine article, iconectiv’s Mike O’Brien explores the telecom ecosystem battle against illegal robocallers and SMS fraudsters, and why it’s essential to restore consumer confidence in legitimate calls.
Nov 2, 2020
article

Convenient & Spam-Free: Why 800-Number Texting (8MS) is a Growing B2C Channel in North America

Texting is catching on as the preferred way to contact businesses. Texting is widely available, 93% of people consider text a trusted communication, and 85% of people prefer sending a message to a business to get information about products and services. In this article, Black Swan Telecom Journal interviews iconectiv’s Michael Gilbert on the company’s text-enabling B2C communications program and why text is increasingly preferred over voice.
Oct 19, 2020