Short Code Registry

Short Code Registry

successful brand engagement

The ultimate priority for your company is to engage with customers and the best way to do that is through their preferred way of receiving and consuming information, text messaging. Since short codes are the most universally effective and trusted messaging option for engaging with customers through texts, they are the messaging option of choice for companies. Why? Because customers opt in and invite future engagement.

short code callout

the code for success

Short codes are the unique, personalized five-to-six-digit numbers that make text messaging campaigns possible. Short codes bring customers into the branded experience, whether inviting them to vote, get an alert, enter a contest, redeem a coupon, make a donation, get product information or take a poll. Since consumers must opt-in, messages sent via short codes are uniquely effective in their ability to hit their target audience with remarkable consistency. Unlike email marketing efforts, which often end up filtered into a junk or spam folder, mobile marketing initiatives have a proven track record of success. Simply put, short codes drive consumer engagement.

iconectiv is the administrator of the Short Code Registry, which is run under the auspices of CTIA, the governing body representing the U.S. wireless communications industry. As the administrator, iconectiv is responsible for maintaining a single database of available, reserved and registered short codes.