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the Pulse
iconectiv's blog, the Pulse, features thought leadership pieces and articles about telecommunications industry trends, including fraud prevention, digital identity verification and efficient call routing,providing insights into industry challenges and solutions.

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Press Releases

Media Contact:
Sharon Oddy
Head of Marketing and Corporate Communications
+1 732 699-5130
soddy@iconectiv.com

press release

Black Swan Telecom Journal Q&A Explores Growth Opportunities for Text-Enabled Toll-Free Numbers in North America

Texting has become the preferred form of communication among consumers, with 93 percent recognizing it as a trusted channel. In a recent interiew with iconectiv’s Senior Account Director Michael Gilbert, industry analyst and Black Swan Telecom Journal Editor Dan Baker discusses growth in text message engagement and how text-enabled toll-free phone numbers are creating an opportunity for businesses to boost brand reputation, improve customer service and tap into new revenue streams.
Nov 20, 2020
press release

GSMA Thrive North America Virtual Panel Addresses the Future of the RCS Business-to-Consumer Messaging

During GSMA Thrive North America’s virtual panel, RCS Live: The Rich Future of Business Messaging, iconectiv Senior Director of Product Management Cliff Holsenbeck will join a panel of industry experts to discuss the current state of RCS and lessons learned in other markets that can be applied in the U.S. This will include highlighting real-world results from live RCS campaigns; the commercial opportunities and market potential for the platform; the strategic vision for RCS and the importance of business verification to ensure consumer trust from day one.
Oct 29, 2020
press release

Learn Why Trust is Critical for the Success of Rich Business Messaging at PACE ACX Virtual 2020

Fortune 500 companies and some of the world’s biggest brands are currently exploring Rich Communication Services (RCS) to provide consumers with a deeper, more interactive experience than that offered by traditional SMS texting. At PACE ACX Virtual 2020, iconectiv CTO Chris Drake will describe how brand and logo verification and authentication can and must be part of the foundation for RCS, enabling legitimate businesses to protect their customer experience, reputation and bottom line.
Sep 28, 2020
press release

MEF Connects Virtual Panel to Address Securing the RCS Business-to-Consumer Messaging Experience

During MEF Connects: Rich Communications – The Future of Business Messaging virtual event, iconectiv’s Chief Technology Officer Chris Drake and Senior Director of Product Management Cliff Holsenbeck will join a panel of industry experts to discuss how verification and authentication can and must be the foundation for RCS, enabling legitimate businesses to protect their customer experience, reputation and bottom line.
Sep 28, 2020
press release

Enhancing Trust in Enterprise Communication at Enterprise Connect Virtual 2020

During Enterprise Connect Virtual 2020, iconectiv will host an exhibit to address new communication platforms, emerging technologies and their complexities, and the enablement of all communication channels that are central to enterprise communications and collaboration—from text to voice—to ensure each and every communication a business makes or receives is simple, seamless and secure. Visitors to iconectiv’s virtual booth will also be able to participate in three live presentations that will be held throughout the event.
Jul 28, 2020
press release

iconectiv Recognized for Exceptional Innovation That Restores Consumer Confidence and Trust in Communications

With restoring trust and confidence in communication channels at the forefront of its strategy, iconectiv’s TruReach Toll-Free 8MS and TruReach Deliver Aerialink have been recently selected by TMC as 2020 Communications Solutions Product of the Year Award recipients. These platforms are being recognized for simplifying and building trusted communication processes that enable businesses to strengthen consumer engagement for voice and text communications.
Jul 24, 2020
press release

iconectiv’s Sharon Oddy and Kim Carter Selected to Take Part in Esteemed Women in Cable Telecommunications (WICT) Leadership Program

iconectiv’s Head of Marketing and Corporate Communications Sharon Oddy and Senior Software Developer Kim Carter have been selected to participate in the Women in Cable Telecommunications (WICT) 2020 Rising Leaders Program. This is the fourth consecutive year iconectiv has taken part in this competitive program aimed at developing strategic practices, building alliances and effective advocates for diverse leadership in the telecommunications industry.
Jul 7, 2020

In the news

article

Mapping Out Your Retail Strategy for the Future: 7 Trends to Consider

Over the last two years, retailers have been exploring the use of text messaging in addition to their email marketing. 2021 is likely to see SMS messaging supersede email messaging as retail’s gold standard for messaging channels. In this article, iconectiv’s Cliff Holsenbeck gives advice for retailers looking to utilize SMS messaging in their retail strategy.
Dec 2, 2020
article

Executive Broadcast, International Verification

As countries implement SHAKEN-based Calling Number Verification Services, for verifying legitimate calls and rebuilding consumer trust in caller ID, the industry needs to consider the impact on international call traffic. To ensure businesses are not disadvantaged, there is a need for authoritative guidelines for international service providers, to ensure the rules for handling their calls are clearly understood. Watch this executive broadcast with leaders in STIR/SHAKEN, here and abroad.
Nov 30, 2020
article

Omni-Channel Verification - Executive Broadcast

Consumer trust in communications must transcend all touch points – from voice to messaging to chatbot interactions. Trust should not be a nice-to-have, it should be an expectation. In this executive broadcast, iconectiv’s CPO Mike O’Brien explores omni-channel verification and how the ecosystem—from technology vendors, service providers, messaging providers, enterprises and regulators—can collaborate to deliver trusted communications.
Nov 25, 2020
article

iconectiv is a Digiday Technology Awards winner

iconectiv’s TruReach Deliver Aerialink has won the 2020 Digiday Technology Award for best mobile marketing platform. This year’s awards winners played foundational roles in enabling media companies and marketers to earn money from their content, reach their audiences and make the most of digital real estate. Aerialink was chosen because it simplifies message creation and delivery while allowing companies to efficiently and cost effectively reach customers with personalized, value-based business text messages.
Nov 17, 2020
article

Secure Telephone Identity Governance Authority Progresses Fight to Mitigate Illegal Robocalling by Welcoming Its 50th Service Provider

As a strong indicator of the industry’s commitment to fighting illegal robocalling, the Secure Telephone Identity Policy Administrator (STI-PA) has registered its 50th authorized service provider (SP). SPs must be approved to secure access to the certificates needed to sign and validate calls to mitigate caller ID spoofing. The addition of a 50th SP takes place with the FCC mandate for service providers to implement more than seven months away.
Nov 11, 2020
article

Restoring Trust in Calling Information Is Key for Maximizing Call and Text-Answer Rates

Americans were inundated with more than 58 billion illegal robocalls in 2019, plus 4.5 billion spam text messages. Consumers are so fed up that when they see a call from an unfamiliar or unidentified number, they let it drop into voicemail 76 percent of the time. In this Connections Magazine article, iconectiv’s Mike O’Brien explores the telecom ecosystem battle against illegal robocallers and SMS fraudsters, and why it’s essential to restore consumer confidence in legitimate calls.
Nov 2, 2020
article

Convenient & Spam-Free: Why 800-Number Texting (8MS) is a Growing B2C Channel in North America

Texting is catching on as the preferred way to contact businesses. Texting is widely available, 93% of people consider text a trusted communication, and 85% of people prefer sending a message to a business to get information about products and services. In this article, Black Swan Telecom Journal interviews iconectiv’s Michael Gilbert on the company’s text-enabling B2C communications program and why text is increasingly preferred over voice.
Oct 19, 2020