In the news

article

5 Ecommerce Trends to Watch for in 2021

In this recent Shogun article, iconectiv’s Cliff Holsenbeck discusses how SMS marketing can be valuable to ecommerce businesses. Text messaging via shortcodes can offer the perfect opportunity for ecommerce businesses to engage in two-way text conversations with their consumers. With over 275 million smartphone users in the U.S. alone, there is a wide pool of potential customers. Data also shows that at the beginning of 2020, SMS was already averaging 2,755% ROI for ecommerce marketers — not too far behind email’s ROI of 3,800%.
Jan 14, 2021
article

How CSPs can restore consumer trust in communications in 2021 – and beyond

In this Vanilla Plus article, iconectiv’s chief product officer Michael O’Brien discusses how understanding the real perception of consumer trust in communications these days is hard to know exactly because so many factors play into it. Over 76% of consumers no longer answer calls from unfamiliar and unidentified numbers, letting them drop into voice mail instead. Some contact center operators say that outbound call answer rates are down 30%.
Jan 7, 2021
article

Trusted Communications: Predictions for 2021 — and Beyond

In 2020, COVID-19 accelerated digital transformations that were expected to take several years. This article explores three ways that consumer trust in communications will evolve in 2021: mobile numbers will become your ID, the notion of privacy will get even more fluid and businesses can expect to face an identity crisis.
Dec 22, 2020
article

Put It in Writing: How Recruiters Can Create a Connection with Candidates through Short Code Messaging

With 96 percent of Americans owning a mobile phone, human resources professionals are starting to see the benefits of tools like mobile messaging via short codes, chatbots and other forms of automation when it comes to adding an extra layer of personal connection to their recruiting efforts. In this article, iconectiv’s Cliff Holsenbeck explores short code messaging, the less explored channel of communication between recruiters and candidates that can be used to smoothly conduct recruitment conversations.
Dec 22, 2020
article

Mapping Out Your Retail Strategy for the Future: 7 Trends to Consider

Over the last two years, retailers have been exploring the use of text messaging in addition to their email marketing. 2021 is likely to see SMS messaging supersede email messaging as retail’s gold standard for messaging channels. In this article, iconectiv’s Cliff Holsenbeck gives advice for retailers looking to utilize SMS messaging in their retail strategy.
Dec 2, 2020
article

Executive Broadcast, International Verification

As countries implement SHAKEN-based Calling Number Verification Services, for verifying legitimate calls and rebuilding consumer trust in caller ID, the industry needs to consider the impact on international call traffic. To ensure businesses are not disadvantaged, there is a need for authoritative guidelines for international service providers, to ensure the rules for handling their calls are clearly understood. Watch this executive broadcast with leaders in STIR/SHAKEN, here and abroad.
Nov 30, 2020
article

Omni-Channel Verification - Executive Broadcast

Consumer trust in communications must transcend all touch points – from voice to messaging to chatbot interactions. Trust should not be a nice-to-have, it should be an expectation. In this executive broadcast, iconectiv’s CPO Mike O’Brien explores omni-channel verification and how the ecosystem—from technology vendors, service providers, messaging providers, enterprises and regulators—can collaborate to deliver trusted communications.
Nov 25, 2020

Press Releases

Media Contact:
Sharon Oddy
Head of Marketing and Corporate Communications
+1 732 699-5130
soddy@iconectiv.com

press release

As Caller ID Spoofing and Illegal Robocalls Skyrocket, Regulators, Service Providers Can Restore Trust in Caller ID

As a trusted partner in the global communications ecosystem, iconectiv is helping to address this growing, global problem with the launch of TruReach Certify. TruReach Certify is the foundation that helps ensure only legitimate and trusted entities can participate in the STIR/SHAKEN Caller ID ecosystem. It helps service providers authenticate caller IDs from law-abiding subscribers and businesses so consumers can trust caller ID information.
Feb 19, 2020
press release

Strategizing to Mitigate the Misuse of Telecom Networks

Shaping the future of trusted communications and a debate about upcoming technologies and trends await visitors at ITEXPO 2020, which takes place February 11-14 in Ft. Lauderdale, Florida. Experts from iconectiv will be taking the stage, focusing on strategies for the reduction of robo-driven spam calling and the best ways to maximize the potential of VoIP. Spam calls with spoofed caller IDs have reached unprecedented levels in the U.S.—to the point where many people simply refuse to answer their phones. These calls are easily the biggest segment of consumer complaints to the Federal Trade Commission (FTC) and the number continues to climb, with billions of robocalls reported every month. Helping to restore trust in communications is a key priority for the industry as a whole—as well as a critical focus for iconectiv.
Feb 6, 2020
press release

Ensuring Accurate Routing of Calls for Hard of Hearing, those Requiring Speech Communication Assistance

More than 44 million U.S. adults currently have hearing loss and the amount is increasing faster than the population growth rate. As the new provider of the Telecommunications Relay Services Numbering Directory for Internet-based TRS (iTRS) in the U.S., iconectiv is helping to ensure that people with hearing and speech impairments can continue to rely on landline and mobile phones to communicate.
Dec 9, 2019
press release

Consumers pick up the phone when they have trusted information about the businesses calling them

Currently, over 75% of calls are left unanswered when the call comes from an unidentified or unfamiliar number. This is due to the spike in illegal robocalls, which reached 85 billion globally in 2018 – a 325% jump from 2017. The new ATIS-SIP Forum Signature-based Handling of Asserted information using toKENs (SHAKEN) framework will help mitigate illegal robocalls so that consumers can once again trust the calling number displayed on their caller ID.
Dec 4, 2019
press release

Answering the Call: Industry to Share Expertise at SIPNOC 2019

With the industry firmly focused on radically reducing illegal robocalls, experts will gather at SIPNOC 2019 on December 3 to further address this critical issue. With 76% of all unidentified phone calls left unanswered, consumers and enterprises are looking to service providers to ensure that legitimate businesses are getting their calls answered by consumers. As policy administrator for the Calling Number Verification Service and a provider of trusted communications solutions, iconectiv has key speakers at the event including Gary Richenaker, Principal Solutions Architect, and Mary Barnes, Senior Advisor, Industry Solutions.
Nov 19, 2019
press release

Illegal robocalls, NFV implementation and telecom fraud take center stage for iconectiv at MWC Los Angeles

While future 5G service plans and deployment updates can be expected to capture headlines at the upcoming Mobile World Congress in Los Angeles (October 22-24), iconectiv, a trusted, neutral provider of trusted communications platforms and solutions, – will be drawing attention back to some of the key challenges facing service providers and their customers today.
Oct 17, 2019
press release

The promise and peril of network virtualization

Service providers want the technological flexibility, business agility and savings that Network Function Virtualization (NFV) promises, but they’re frustrated by its implementation complexity and cost and the fact that it requires additional work on top of all their other projects and initiatives.
Oct 16, 2019