A Matter of Trust: Leveraging Short Codes to Bolster Vaccine Communication Efforts
The Biden administration’s latest announcement that directed states to make every American adult eligible to receive the COVID-19 vaccine by May 1 marks yet another milestone in the pandemic journey. After battling COVID-19 for more than a year—successfully adopting social distancing practices, navigating remote schooling, and working and developing vaccines at an unprecedented rate—the finish line may finally be in sight. As we move toward nationwide eligibility, the logistics of helping people schedule and confirm vaccination appointments will be crucial – as will the ability to make the processes efficient and trustworthy enough to put people at ease. Technology, and text messaging specifically, has risen to this challenge in the form of short code text messaging.
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