Rich Call Data Helps Increase Call Answer Rates, Restores Consumer Trust
This year, consumers will lose $40 billion to fraudulent robocalls. The deluge of illegal robocalls also has conditioned 58 percent of consumers to answer calls only from numbers they recognize. This makes it difficult, expensive and sometimes impossible for hospitals, schools and other legitimate organizations to reach consumers. At a SIPNOC 2022 panel, Rich Call Data (RCD) Best Practices: Building Trust for Future Success, John Haraburda, Principal Solutions Engineer at iconectiv, will explore how RCD is poised to help increase call-answer rates by providing an enhanced caller ID display that includes a company’s name, logo and call intent.
Mar 17, 2022