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This Mobile World Live article discusses T-Mobile’s recent announcement surrounding its completion of what is believed to be the first wireless call combining authenticated caller ID with Rich Call Data (RCD), demonstrating a new way for consumers to recognize callers and for marketers to identify themselves to potential customers. T-Mobile partners on the call included First Orion, Everbridge, iconectiv, NetNumber, Numeracle, Twilio and the CTIA.
Jul 16, 2021