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the Pulse
iconectiv's blog, the Pulse, features thought leadership pieces and articles about telecommunications industry trends, including fraud prevention, digital identity verification and efficient call routing,providing insights into industry challenges and solutions.

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Press Releases

Media Contact:
Sharon Oddy
Head of Marketing and Corporate Communications
+1 732 699-5130
soddy@iconectiv.com

press release

A Successful Pilot: iconectiv, CTIA, Metaswitch and Verizon Address the Benefits of a Centralized Industry Registry for Verifying Voice Calls

Lack of caller verification is one of the largest problems that is causing individuals to not answer their phone. If they do not see who is calling them then they are less likely to pick up at all. With calls answered rates reaching the lowest it has ever been in a long time, it is to the upmost importance that proper authentication gets back into phone calls. Executives from CTIA, iconectiv, Metaswitch and Verizon covered a recent trial run of Registered Caller™ at the 2021 STIR/SHAKEN Summit and conversed about what it will offer to fix the declining answered rates.
Sep 8, 2021
press release

AT&T, CTIA and iconectiv Discuss Efforts to Mitigate robocalls in the U.S.

With the rise of unwanted robocalls, ignored or blocked legitimate calls have a negative impact on U.S. companies and consumers. To solve this challenge, iconectiv in partnership with CTIA created Registered Caller™—the industry-backed centralized registry for verifying voice calls. Registered Caller ensures that business entities and the telephone numbers they use get vetted, registered and verified, helping prevent legitimate calls from getting blocked or flagged as spam. In this Network Media Group panel, experts from AT&T, CTIA and iconectiv explore how this helps maintain the integrity of one of our most vital methods of communication—voice calls—by providing voice service providers with a single source of truth for verified caller information.
Aug 25, 2021
press release

iconectiv Recognized for Exceptional Robocall Mitigation Technology that Restores Trust Across Voice Communications

iconectiv’s TruReach Certify have been selected as a recipient of the 2021 Communications Solutions Product of the Year Award by TMC. One of TMC’s most coveted awards, it honors the forward thinking that TruReach Certify brings to the telecommunications industry as the first deployment of a STIR/SHAKEN-based robocall mitigation solution. Through the implementation of TruReach Certify, consumers have confidence that the information displayed on their devices is legitimate, empowering them to make educated decisions when answering calls.
Aug 12, 2021
press release

As Distributed Workstyles Grow, iconectiv TruNumber Routing Helps Ensure Calls and Text Messages are Delivered Accurately and Cost-Effectively in 84 Countries

The pandemic’s impact on business continuity and workstyles has increased enterprises’ reliance on telecommuting and other highly distributed workforces. This trend also increases the need to ensure that calls and text messages are always routed correctly to wherever employees are based. iconectiv’s TruNumber Routing helps service providers ensure that their enterprise customers’ calls and messages are routed correctly and via the least-cost routes. TruNumber Routing provides optimal routing and rating data for 84 countries, including Canada, Ghana, India, Japan, Spain, South Korea and the United States.
Aug 5, 2021
press release

Legitimate Businesses, Telephone Companies Now Have More Options to Present Verified Caller ID to Consumers

A recent announcement of approval for the use of Delegate Certificates from Secure Telephone Identity Governance Authority (STI-GA) revealed that there may be a clearer and more concise path to ending the headache that is robocalls. Delegate Certificates opens the door for newer technologies that can combat robocalls such as Registered Caller™. Businesses that rely on phone calls to consumers, call-answer rates, and customer satisfaction have taken a hit with the ever growing robocall rates. CTIA in partnership iconectiv will continue to work on Registered Caller™ to take down the hinderance of robocalls and get business and phone calls back on track.
Jul 26, 2021
press release

iconectiv to Participate at Virtual SIP Forum 2021 STIR/SHAKEN Summit

Presented by the SIP Forum, the 2021 STIR/SHAKEN Virtual Summit is a reprise of the special mid-year webinar series focused on the STIR/SHAKEN Call Authentication Framework. This conference is a unique event for service providers and carriers to gather to discuss the challenges of deploying and implementing SIP-based communications technology, and to learn the best-practices and strategies that enable the successful and profitable operation of SIP-based services and applications. During these sessions, iconectiv experts will discuss updates on Registered Caller, recent policy updates and their impact, as well as provide strategies and lessons learned regarding cross-border calls and more.
Jul 16, 2021
press release

T-Mobile and Partners Complete First-Ever Wireless Call with Rich Call Data

Recent reports indicate U.S. consumers are on pace to receive more than 52 billion robocalls this year. T-Mobile, along with a premier group of technology companies, messaging industry stakeholders and voice service providers including First Orion, CTIA, Everbridge, iconectiv, NetNumber, Numeracle, and Twilio, has now completed what is believed to be the first ever wireless call to combine authenticated Caller ID and Rich Call Data (RCD), powered by the STIR/SHAKEN framework and protocols. With this important step forward for the industry, the job of scammers and spammers will soon be even harder.
Jul 16, 2021

In the news

article

Mapping Out Your Retail Strategy for the Future: 7 Trends to Consider

Over the last two years, retailers have been exploring the use of text messaging in addition to their email marketing. 2021 is likely to see SMS messaging supersede email messaging as retail’s gold standard for messaging channels. In this article, iconectiv’s Cliff Holsenbeck gives advice for retailers looking to utilize SMS messaging in their retail strategy.
Dec 2, 2020
article

Executive Broadcast, International Verification

As countries implement SHAKEN-based Calling Number Verification Services, for verifying legitimate calls and rebuilding consumer trust in caller ID, the industry needs to consider the impact on international call traffic. To ensure businesses are not disadvantaged, there is a need for authoritative guidelines for international service providers, to ensure the rules for handling their calls are clearly understood. Watch this executive broadcast with leaders in STIR/SHAKEN, here and abroad.
Nov 30, 2020
article

Omni-Channel Verification - Executive Broadcast

Consumer trust in communications must transcend all touch points – from voice to messaging to chatbot interactions. Trust should not be a nice-to-have, it should be an expectation. In this executive broadcast, iconectiv’s CPO Mike O’Brien explores omni-channel verification and how the ecosystem—from technology vendors, service providers, messaging providers, enterprises and regulators—can collaborate to deliver trusted communications.
Nov 25, 2020
article

iconectiv is a Digiday Technology Awards winner

iconectiv’s TruReach Deliver Aerialink has won the 2020 Digiday Technology Award for best mobile marketing platform. This year’s awards winners played foundational roles in enabling media companies and marketers to earn money from their content, reach their audiences and make the most of digital real estate. Aerialink was chosen because it simplifies message creation and delivery while allowing companies to efficiently and cost effectively reach customers with personalized, value-based business text messages.
Nov 17, 2020
article

Secure Telephone Identity Governance Authority Progresses Fight to Mitigate Illegal Robocalling by Welcoming Its 50th Service Provider

As a strong indicator of the industry’s commitment to fighting illegal robocalling, the Secure Telephone Identity Policy Administrator (STI-PA) has registered its 50th authorized service provider (SP). SPs must be approved to secure access to the certificates needed to sign and validate calls to mitigate caller ID spoofing. The addition of a 50th SP takes place with the FCC mandate for service providers to implement more than seven months away.
Nov 11, 2020
article

Restoring Trust in Calling Information Is Key for Maximizing Call and Text-Answer Rates

Americans were inundated with more than 58 billion illegal robocalls in 2019, plus 4.5 billion spam text messages. Consumers are so fed up that when they see a call from an unfamiliar or unidentified number, they let it drop into voicemail 76 percent of the time. In this Connections Magazine article, iconectiv’s Mike O’Brien explores the telecom ecosystem battle against illegal robocallers and SMS fraudsters, and why it’s essential to restore consumer confidence in legitimate calls.
Nov 2, 2020
article

Convenient & Spam-Free: Why 800-Number Texting (8MS) is a Growing B2C Channel in North America

Texting is catching on as the preferred way to contact businesses. Texting is widely available, 93% of people consider text a trusted communication, and 85% of people prefer sending a message to a business to get information about products and services. In this article, Black Swan Telecom Journal interviews iconectiv’s Michael Gilbert on the company’s text-enabling B2C communications program and why text is increasingly preferred over voice.
Oct 19, 2020

Events

event

MEF Webinar- STIR SHAKEN in North America: Lessons learnt, RoboCalls stopped?

Globally telecom users have been suffering RoboCalls, or nuisance calls. The USA and Canada have introduced call tracing capability that should help stop unwanted and fraudulent calls to reach the final consumers – what was then called STIR SHAKEN. Different levels of protection have been rolled out, but the problem seems to persist. MEF is holding a webinar to examine the lessons that have been learned from STIR SHAKEN and what the future holds for RoboCalls.
event

Common Interest Group on Routing and Rating Working Group (CIGRR)

iconectiv will host the third quarter Common Interest Group on Routing and Rating (CIGRR) work group session in-person on July 12th – 14th, 2022. This three-day meeting provides an interactive forum for CIGRR to recommend advanced direction to the TruOps Telecom Routing Administration (TRA). TRA is the primary source of numbering, routing, and rating data in support of an intercompany information exchange process for the telecommunications industry. TRA provides data and services for the…
event

Messaging & SMS World

Messaging and SMS World 2022 will bring together the biggest players in the global messaging and SMS community to explore the latest developments in areas including RCS, OTT Messaging, Omnichannel, CPaaS, A2P/P2A messaging and fraud/security solutions.
event

ITEXPO 22

Studies show that in the U.S., 76 percent of calls from an unidentified or unfamiliar number are left unanswered. While the deployment of the STIR/SHAKEN framework is helping mitigate spoofing and robocalling, some legitimate business calls may consequently be mislabeled as spam, even if they are not. To combat this, businesses and their numbers must be vetted, registered and verified by service providers to help outbound calls be delivered to consumers and displayed appropriately.
event

Common Language IAB &TAG Meeting

The Common Language International Advisory Board (IAB) and Technical Advisory Group’s (TAG) will be held in San Antonio TX, on June 21st, 22nd and 23rd. The advisory board discusses topics impacting the telecommunications industry, while the TAG session addresses day–to-day operational concerns in regard to specific code sets identified to satisfy subscriber business requirements.
event

Back to the Future

The Global Mobile Money Market is booming. Originally valued at USD $3.4 billion in 2019, it is expected to grow to USD $25.76 billion by 2027, as more consumers than ever before are turning to their mobile devices to conduct banking transactions via SMS and RCS. And while the opportunity for the burgeoning mobile money market is great, it does not come without challenges – specifically how to safeguard the mobile wallet against bad actors.   iconectiv will join operators, risk…
event

Fixed Asset Management for the Telecom Industry

You are cordially invited to an exclusive summit of telecom industry leaders for an interactive discussion on the business impacts that new financial regulations and asset management challenges have on telecommunication companies in the region.