news & events

Over the last two years, retailers have been exploring the use of text messaging in addition to their email marketing. 2021 is likely to see SMS messaging supersede email messaging as retail’s gold standard for messaging channels. In this article, iconectiv’s Cliff Holsenbeck gives advice for retailers looking to utilize SMS messaging in their retail strategy.

As countries implement SHAKEN-based Calling Number Verification Services, for verifying legitimate calls and rebuilding consumer trust in caller ID, the industry needs to consider the impact on international call traffic. To ensure businesses are not disadvantaged, there is a need for authoritative guidelines for international service providers, to ensure the rules for handling their calls are clearly understood. Watch this executive broadcast with leaders in STIR/SHAKEN, here and abroad.

Consumer trust in communications must transcend all touch points – from voice to messaging to chatbot interactions. Trust should not be a nice-to-have, it should be an expectation. In this executive broadcast, iconectiv’s CPO Mike O’Brien explores omni-channel verification and how the ecosystem—from technology vendors, service providers, messaging providers, enterprises and regulators—can collaborate to deliver trusted communications.

iconectiv’s TruReach Deliver Aerialink has won the 2020 Digiday Technology Award for best mobile marketing platform. This year’s awards winners played foundational roles in enabling media companies and marketers to earn money from their content, reach their audiences and make the most of digital real estate. Aerialink was chosen because it simplifies message creation and delivery while allowing companies to efficiently and cost effectively reach customers with personalized, value-based business text messages.

As a strong indicator of the industry’s commitment to fighting illegal robocalling, the Secure Telephone Identity Policy Administrator (STI-PA) has registered its 50th authorized service provider (SP). SPs must be approved to secure access to the certificates needed to sign and validate calls to mitigate caller ID spoofing. The addition of a 50th SP takes place with the FCC mandate for service providers to implement more than seven months away.

Americans were inundated with more than 58 billion illegal robocalls in 2019, plus 4.5 billion spam text messages. Consumers are so fed up that when they see a call from an unfamiliar or unidentified number, they let it drop into voicemail 76 percent of the time. In this Connections Magazine article, iconectiv’s Mike O’Brien explores the telecom ecosystem battle against illegal robocallers and SMS fraudsters, and why it’s essential to restore consumer confidence in legitimate calls.

Texting is catching on as the preferred way to contact businesses. Texting is widely available, 93% of people consider text a trusted communication, and 85% of people prefer sending a message to a business to get information about products and services. In this article, Black Swan Telecom Journal interviews iconectiv’s Michael Gilbert on the company’s text-enabling B2C communications program and why text is increasingly preferred over voice.