In the news

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5 Ecommerce Trends to Watch for in 2021

In this recent Shogun article, iconectiv’s Cliff Holsenbeck discusses how SMS marketing can be valuable to ecommerce businesses. Text messaging via shortcodes can offer the perfect opportunity for ecommerce businesses to engage in two-way text conversations with their consumers. With over 275 million smartphone users in the U.S. alone, there is a wide pool of potential customers. Data also shows that at the beginning of 2020, SMS was already averaging 2,755% ROI for ecommerce marketers — not too far behind email’s ROI of 3,800%.
Jan 14, 2021
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How CSPs can restore consumer trust in communications in 2021 – and beyond

In this Vanilla Plus article, iconectiv’s chief product officer Michael O’Brien discusses how understanding the real perception of consumer trust in communications these days is hard to know exactly because so many factors play into it. Over 76% of consumers no longer answer calls from unfamiliar and unidentified numbers, letting them drop into voice mail instead. Some contact center operators say that outbound call answer rates are down 30%.
Jan 7, 2021
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Trusted Communications: Predictions for 2021 — and Beyond

In 2020, COVID-19 accelerated digital transformations that were expected to take several years. This article explores three ways that consumer trust in communications will evolve in 2021: mobile numbers will become your ID, the notion of privacy will get even more fluid and businesses can expect to face an identity crisis.
Dec 22, 2020
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Put It in Writing: How Recruiters Can Create a Connection with Candidates through Short Code Messaging

With 96 percent of Americans owning a mobile phone, human resources professionals are starting to see the benefits of tools like mobile messaging via short codes, chatbots and other forms of automation when it comes to adding an extra layer of personal connection to their recruiting efforts. In this article, iconectiv’s Cliff Holsenbeck explores short code messaging, the less explored channel of communication between recruiters and candidates that can be used to smoothly conduct recruitment conversations.
Dec 22, 2020
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Mapping Out Your Retail Strategy for the Future: 7 Trends to Consider

Over the last two years, retailers have been exploring the use of text messaging in addition to their email marketing. 2021 is likely to see SMS messaging supersede email messaging as retail’s gold standard for messaging channels. In this article, iconectiv’s Cliff Holsenbeck gives advice for retailers looking to utilize SMS messaging in their retail strategy.
Dec 2, 2020
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Executive Broadcast, International Verification

As countries implement SHAKEN-based Calling Number Verification Services, for verifying legitimate calls and rebuilding consumer trust in caller ID, the industry needs to consider the impact on international call traffic. To ensure businesses are not disadvantaged, there is a need for authoritative guidelines for international service providers, to ensure the rules for handling their calls are clearly understood. Watch this executive broadcast with leaders in STIR/SHAKEN, here and abroad.
Nov 30, 2020
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Omni-Channel Verification - Executive Broadcast

Consumer trust in communications must transcend all touch points – from voice to messaging to chatbot interactions. Trust should not be a nice-to-have, it should be an expectation. In this executive broadcast, iconectiv’s CPO Mike O’Brien explores omni-channel verification and how the ecosystem—from technology vendors, service providers, messaging providers, enterprises and regulators—can collaborate to deliver trusted communications.
Nov 25, 2020

Press Releases

Media Contact:
Sharon Oddy
Head of Marketing and Corporate Communications
+1 732 699-5130
soddy@iconectiv.com

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Addressing the Financial and Reputational Impact of Trust in RCS Business-to-Consumer Messaging

Rich Business Messaging powered by Rich Communication Services (RCS) has the potential to create a relationship with consumers that are both virtual and uniquely personal, but for companies to realize the benefits, consumer trust must be inherent from the start. In this GSMA webinar, iconectiv’s Chief Product Officer Michael O’Brien will explore the positive financial and reputational impact that RCS can have on a company’s business messaging strategy.
Jan 11, 2021
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SIPNOC 2020 to Highlight Best Practices for Increasing Call Attestation Levels and Omnichannel Verification

In addition to weeding out illegal robocalls and spam, the STIR/SHAKEN framework can be leveraged to help restore call-answer rates for legitimate businesses. At SIPNOC 2020, iconectiv experts will join other industry leaders to provide actionable advice and best practices for enabling the highest level of caller verification and supporting the security of the next-generation of communications technology.
Dec 3, 2020
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Black Swan Telecom Journal Q&A Explores Growth Opportunities for Text-Enabled Toll-Free Numbers in North America

Texting has become the preferred form of communication among consumers, with 93 percent recognizing it as a trusted channel. In a recent interiew with iconectiv’s Senior Account Director Michael Gilbert, industry analyst and Black Swan Telecom Journal Editor Dan Baker discusses growth in text message engagement and how text-enabled toll-free phone numbers are creating an opportunity for businesses to boost brand reputation, improve customer service and tap into new revenue streams.
Nov 20, 2020
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GSMA Thrive North America Virtual Panel Addresses the Future of the RCS Business-to-Consumer Messaging

During GSMA Thrive North America’s virtual panel, RCS Live: The Rich Future of Business Messaging, iconectiv Senior Director of Product Management Cliff Holsenbeck will join a panel of industry experts to discuss the current state of RCS and lessons learned in other markets that can be applied in the U.S. This will include highlighting real-world results from live RCS campaigns; the commercial opportunities and market potential for the platform; the strategic vision for RCS and the importance of business verification to ensure consumer trust from day one.
Oct 29, 2020
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Learn Why Trust is Critical for the Success of Rich Business Messaging at PACE ACX Virtual 2020

Fortune 500 companies and some of the world’s biggest brands are currently exploring Rich Communication Services (RCS) to provide consumers with a deeper, more interactive experience than that offered by traditional SMS texting. At PACE ACX Virtual 2020, iconectiv CTO Chris Drake will describe how brand and logo verification and authentication can and must be part of the foundation for RCS, enabling legitimate businesses to protect their customer experience, reputation and bottom line.
Sep 28, 2020
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MEF Connects Virtual Panel to Address Securing the RCS Business-to-Consumer Messaging Experience

During MEF Connects: Rich Communications – The Future of Business Messaging virtual event, iconectiv’s Chief Technology Officer Chris Drake and Senior Director of Product Management Cliff Holsenbeck will join a panel of industry experts to discuss how verification and authentication can and must be the foundation for RCS, enabling legitimate businesses to protect their customer experience, reputation and bottom line.
Sep 28, 2020
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Enhancing Trust in Enterprise Communication at Enterprise Connect Virtual 2020

During Enterprise Connect Virtual 2020, iconectiv will host an exhibit to address new communication platforms, emerging technologies and their complexities, and the enablement of all communication channels that are central to enterprise communications and collaboration—from text to voice—to ensure each and every communication a business makes or receives is simple, seamless and secure. Visitors to iconectiv’s virtual booth will also be able to participate in three live presentations that will be held throughout the event.
Jul 28, 2020