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We need an industry-backed, tech-neutral resource to restore trust in voice communications

With illegal robocalls now representing nearly half of all unwanted calls in the U.S., consumers are opting to simply not pick up their phones. In fact, studies show that in the U.S. alone, 76% of calls from an unidentified or unfamiliar number are left unanswered, and 58% of consumers only answer calls from numbers they recognize.

A previous article exploring how businesses can protect their brands against the damages from illegal robocalls touched on industry initiatives that are helping consumers answer their phones again. The FCC Illegal Robocall Response Team and STIR/SHAKEN—the FCC-mandated initiative that provides a framework that voice service providers use to digitally sign each call that originates from their network—are an example of such initiatives.

Read more here.