VanillaPlus: RCS and why it’s better for business messaging from iconectiv SVP

At MWC Barcelona 2025, VanillaPlus hosted a live interview featuring Chris Drake, Senior VP at iconectiv, and Jim Morrish, Co-Founder of Transforma Insights. The discussion centered on the growing adoption of Rich Communication Services (RCS), particularly how Apple’s recent integration is expanding its ecosystem.

Chris Drake highlighted the key benefits of RCS for business messaging, including its rich media capabilities, security enhancements and role in 'conversational commerce.' He also explained the critical importance of brand authentication and phone number verification in securing communications and preventing fraud. iconectiv plays a major role in ensuring trust within the RCS ecosystem through sender verification and telecom signal processing.

Watch the full interview to learn how RCS is transforming business messaging and why security is more important than ever here.