A Tale of Two Messages: Enhance Business Communications with RCS
Join iconectiv’s Chief Product Officer Michael O’Brien as he explores the positive financial and reputational impact that RCS can have on a company’s business to consumer (B2C) strategy as the future of trusted business communications.
Texting changed the way we communicate, and it’s about to get even better. Brands that embrace Rich Communication Services (RCS) will appreciate a personalized and secure user experience with a myriad of interactive options and robust text that will grab any consumers attention. RCS trials show that customer engagement and sales increase with enhanced messaging and click-through rates increased by more than 40% than comparable campaigns. Plus, RCS-enabled rich business messaging verification standards boosts consumer confidence in communications overall.