Back to News & Events
speaking engagement

A Tale of Two Messages: Enhance Business Communications with RCS

Texting changed the way we communicate and it’s about to get even better. Rich Communication Services (RCS), which enable Rich Business Messaging (RBM), introduce innovative components that are critical to capturing consumers’ attention and securing their trust. Features such as in-conversation video and image display as well as call-to-action buttons create a seamless experience. Custom branding, logos and icons indicate to end users that they are communicating with a legitimate company. By integrating a robust verification system, consumer confidence can be built right into the foundation of RCS. 

RCS promises a more personalized and secure user experience, which will contribute favorably to a brand’s bottom line. RCS trials indicated 14 times more customer engagement and three times more sales than more traditional channels, as well as click-through rates over 40 percent greater than comparable campaigns by SMS. Tracking the customer journey with RCS against SMS application-to-person (A2P) messaging reveals increased trust and consumer engagement with RBM.

Join iconectiv’s Chief Product Officer Michael O’Brien as he explores the positive financial and reputational impact that RCS can have on a company’s business to consumer (B2C) strategy as the future of trusted RBM communications.

For more information