A Tale of Two Messages: Enhance Business Communications with RCS
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Join iconectiv’s Chief Product Officer Michael O’Brien as he explores the positive financial and reputational impact that RCS can have on a company’s business to consumer (B2C) strategy as the future of trusted RBM communications.
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Texting changed the way we communicate, and it’s about to get even better. Brands that embrace Rich Business Messaging (RBM) powered by Rich Communication Services (RCS) will appreciate a personalized and secure user experience with a myriad of interactive options and robust text that will grab any consumer's attention. RCS trials show that customer engagement and sales increase with enhanced messaging and click-through rates increased by more than 40% than comparable campaigns. Plus, RCS-enabled rich business messaging verification standards boosts consumer confidence in communications overall. |
