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A Tale of Two Messages: Enhance Business Communications with RCS


Texting changed the way we communicate and it’s about to get even better. Rich Communication Services (RCS) introduce innovative components that are critical to capturing consumers’ attention and securing their trust. Features such as in-conversation video and image display as well as call-to-action buttons create a seamless experience. Custom branding, logos and icons indicate to end users that they are communicating with a legitimate company. By integrating a robust verification system, trust can be built right into the foundation of RCS.

RCS promises a more personalized and secure user experience, which will contribute favorably to a brand’s bottom line. RCS trials indicated 14 times more customer engagement and three times more sales than more traditional channels, as well as click-through rates over 40 percent greater than comparable campaigns by SMS. Tracking the customer journey with RCS against SMS reveals increased trust and consumer engagement with Rich Business Messaging (RBM).

Join iconectiv’s Chief Product Officer Michael O’Brien as he explores the positive financial and reputational impact that RCS can have on a company’s business to consumer (B2C) strategy as the future of trusted business communications.

michael o'brien

Michael O’Brien, Chief Product Officer

Michael O’Brien is Chief Product Officer at iconectiv. He is responsible for executing on the company’s strategy and driving new pathways of sustainable growth for the company.


An experienced industry veteran, O’Brien has more than 30 years of experience in the mobile communications industry. He most recently served as Group Vice President of Strategy and Corporate Development at Syniverse, where he focused on product and geographic expansion to support the company’s strategic priorities.


O’Brien was recently named one of the Top 25 Most Influential People in the Roaming and Interconnect Industry by Rocco Research. He holds a Bachelor of Computer Science Degree from the University of Virginia, School of Engineering and Applied Sciences.