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Rich Call Data (RCD) Best Practices: Building Trust for Future Success

With illegal robocalls now representing nearly half of all unwanted calls in the U.S., according to the FCC, it’s no wonder that the lion’s share of calls from unidentified or unfamiliar calls (76%) are left unanswered. While verified information and initiatives like STIR/SHAKEN have helped mitigate illegal and unwanted robocalls, the telco industry must continue to develop additional frameworks to protect consumers and businesses.

During SIPNOC 2022, George Cray, Senior Vice President at iconectiv, was joined by executives from CTIA, T-Mobile and Verizon in the panel session, “Rich Call Data Best Practices: Building Trust for Future Success.”

The session explored why combining Rich Call Data (RCD) with calling verification is an important step forward in combatting fraud and re-building consumer trust in communications, and how Registered Caller™, the industry-backed centralized telephone number registry, is foundational for powering trusted RCD by enabling pre-call telephone number and brand vetting and validation.

The virtual panel session took place on March 23, 2022, at 4:00 PM EDT.

You can view the on-demand version of the session here.

For more information
George Cray, Senior Vice President of Information Solutions, Product and Services, iconectiv

George Cray

Senior Vice President of Information Solutions, Product and Services

George Cray is the Senior Vice President of Information Solutions, Products and Services at iconectiv. He leads a team of product managers responsible for iconectiv’s platforms and several industry registries. 

Cray has over 30 years of experience providing product, sales and service solution strategies to telecom network management firms and top tier service providers. He previously held leadership roles at JDS Uniphase (now Viavi Systems), Bell Atlantic (now Verizon) and Bellcore. Cray had expanded roles starting in systems engineering and growing to lead global product line management, sales and marketing organizations over his career. 

Cray holds a Bachelor of Engineering from Stevens Institute of Technology and a Master of Business Administration in finance from Rutgers University.