Rebuilding Trust in Communications with Rich Communication Services – The Integration of Chatbots and Other New Technology
Voice calls, text messages and chatbots have made the business-to-consumer engagement more accessible, robust and efficient. Now, however, with consumer confidence in communications declining and billions lost each year to fraud through spam, scams and spoofs, legitimate businesses must protect their revenue, reputation and bottom-line.
As the critical foundation of trust in communications is eroding, RCS, as a new technology has the opportunity to get it right — right from the start. By building in verification and authentication capabilities, RCS can drive consumer trust in rich business messaging content. Once consumers have trust in an accessible RCS, it will be become an increasingly valuable customer-engagement platform for businesses.
Join us at PACE ACX Virtual 2020 for an in-depth session talking about building the next wave of B2C communications on a trusted foundation that will ultimately help brands and contact centers promote customer-brand relationships and better engage consumers.