The Path to Trusted Voice Calls and Text Messages
iconectiv Senior Vice President George Cray Explores How the Momentum Behind STIR/SHAKEN and Registered Caller™ is Transforming the Industry
What: In an effort to stave off the more than 85 billion illegal robocalls placed each year, as well as SMS phishing (“smishing”) and other fraud, industry players have banded together to keep the voice and messaging ecosystem safe for consumers and attractive to businesses. The Secure Telephone Identity Revisited/Signature-based Handling of Asserted information using toKENs (STIR/SHAKEN) framework and Registered Callerä are milestones in the quest by communications service providers, CTIA, iconectiv and enterprises to restore consumer trust in voice and text.
Abe Nejad, publisher of The Network Media Group, recently sat down with iconectiv Senior Vice President George Cray during Mobile World Congress 2022 in Barcelona to discuss:
- The latest on STIR/SHAKEN – from its implementation in 2021 to the hundreds of service providers across the U.S. that have signed up to deploy it, and the growing interest in other countries across the globe to implement similar frameworks to mitigate illegal robocalling and smishing.
- The implementation of Registered Caller™ and why major service providers such as AT&T, T-Mobile and Verizon are supporting this industry-backed registry.
- What the industry can expect in the coming year, including how verified enterprises can sign and brand their own calls, including with their company logo and information about the call’s intent; and the outlook for cross-border STIR/SHAKEN implementation over the next 12 months.
Who: iconectiv Senior Vice President George Cray
Where: To see the full video interview, visit https://www.thenetworkmediagroup.com/blog/iconectiv-executive-interview-barcelona-2022.