PACE: Creating a Compliant Direct Line of Customer Engagement Through Text Messaging

The mobile channel is by far one of the most effective ways for customer service organizations to engage consumers. According to Pew Research, 92 percent of U.S. adults own a mobile device with 68 percent owning a smart phone. Yet, many organizations are still determining the best way to reach potential customers. SMS and MMS marketing has become a method of interest, but how can these organizations engage via text messaging without violating current mobile regulations? During this presentation, Cliff Holsenbeck, Director, Product Management, iconectiv, we’ll discuss these challenges and explore tools and techniques available, enabling them to engage consumers via text messaging while staying compliant.

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