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Numbers Matter: Building brand and keeping customer trust in omni-channel


iconectiv will be presenting “Numbers matter: Building brand and keeping customer trust in omni-channel.”

More than 42 million toll-free voice numbers are in use today, many of which are associated with the world’s most well-known brands. Originally used for inbound calls, businesses are now discovering these numbers are a powerful tool for customer engagement – particularly when it comes to texting. The numbers you use need to open doors, which is becoming increasingly difficult at a time of growing distrust in communications. In this webinar, industry experts will provide practical tools for how to improve revenue and relationships while navigating the new rules for keeping customer trust.

Key Takeaways:

  • Learn the essential tip for protecting your numbers from competitive threats
  • Gain key insights into how consumer trust is evolving – for voice, text, chatbots – and what this means for you, as a brand, marketer, or provider of communication services
  • Explore the ways successful businesses have used toll-free numbers as a key element of their conversational commerce strategy

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The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo. We invest millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools.

By enlightening, empowering and enabling marketers, the MMA shapes future success, while propelling business growth today.