The long and short of mobile marketing for your dealership

By Ron Cariker of Power Sports Business

Choosing a mobile vendor to work with and help communicate to your most loyal customers is a critical endeavor. In mobile marketing, like any marketing, there are many options. You can select a partner based on price or services or reputation. At the end of the day you want to find a solution that not only fits your needs but will best serve your valuable customers.

Don’t fall victim to the idea that mobile is a secondary marketing tool and doesn’t require investment and attention. There are NO shortcuts. If any vendor tells you they use long codes (a 10-digit phone number) over a short code to mass text because their research told them that’s what customers prefer, they are serving only themselves and not being completely aware or forthcoming on how it impacts your business.

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