iconectiv is a Digiday Technology Awards winner

Monetization and marketing are only as good as the technology platforms that fuel them. This year’s Digiday Technology Awards winners played foundational roles in enabling media companies and marketers to earn money from their content, reach their audiences and make the most of digital real estate.

Successful brands and publishers turned to this year’s winners to reach their audiences where they were actively consuming content, to increase lifetime value and to serve them with the assets that were likeliest to lead to conversions and upselling. With the right technology partners, brands and media companies were able to make well-informed decisions about everything from what their content should look like to when their assets should be served — and base those decisions on hard data.

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