How Text Message Short Codes Help Retailers Boost Sales and Engagement

The easier it is for consumers to do something, the more likely they are to do it. That’s why retailers and other businesses use text message short codes as a powerful tool to engage customers.

Mnemonics, systems for improving and assisting the memory and code length are two reasons why short codes are easier for consumers to remember than URLs and email addresses. Businesses can opt to use “vanity” numbers, which makes it even simpler for customers to remember a brand name and how to get in touch, all of which helps drive sales.