GSMA Thrive North America Virtual Panel Addresses the Future of the RCS Business-to-Consumer Messaging
iconectiv expert panelist to highlight how verification authorities support the Rich Business Messaging ecosystem and manage trust at scale
BRIDGEWATER, N.J. (October 26, 2020) – Consumers continue to embrace the digital transformation of the business-to-consumer (B2C) engagement channel as they look for new ways to enhance and simplify their lives. Rich Business Messaging over RCS is expected to bring an entirely new level of efficiency and effectiveness to the consumer experience, connecting consumers with brands that deliver the information and transactions they want, on demand, all in one place. This fully branded interactive experience promises a personalized and trusted form of communication with the potential to generate the highest levels of customer satisfaction, as well as new revenue streams for brands and operators.
During GSMA Thrive North America’s virtual panel, RCS Live: The Rich Future of Business Messaging, iconectiv Senior Director of Product Management Cliff Holsenbeck will join a panel of industry experts to discuss the current state of RCS and lessons learned in other markets that can be applied in the U.S. This will include highlighting real-world results from live RCS campaigns; the commercial opportunities and market potential for the platform; the strategic vision for RCS and the importance of business verification to ensure consumer trust from day one.
Why: The momentum of RCS continues to gain pace with 90 operators offering RCS in 60 countries. With more than 390 million monthly active RCS users around the world, the GSMA predicts it will have an economic value of $74 billion by 2021. Now a commercial reality, Rich Business Messaging will open the door for brands to increase their engagement with customers and RCS users through feature-rich, mobile messaging. During this virtual session, attendees will learn how increased consumer adoption of RCS will soon drive the demand for Rich Business Messaging and how the GSMA, iconectiv and industry leaders are working together to ensure consumer trust and proactively prevent the emergence of RCS-targeted fraud.
Who: Holsenbeck is an expert in B2C messaging and oversees iconectiv’s TruReach Intel platform, the authoritative, trusted source for voice, SMS and RCS messaging verification. As a GSMA Verification Authority, iconectiv is working with the organization to support the Rich Business Messaging ecosystem and manage trust at scale through its TruReach Intel platform.
When: Thursday, October 29, 2020 at 3:30-4:30pm ET
Where: Click here to register and attend the event.