Forbes: Strength in Numbers: Maximizing AI’s Effectiveness Against Fraud

iconectiv’s Head of Information Solutions Business, Peter Ford, discusses the multifaceted role of AI in enhancing customer experiences, improving operational efficiency and combating fraud. Peter emphasizes the significance of leveraging AI for personalized interactions and streamlined processes while being aware of the potential misuse of AI by fraudsters. He underscores the importance of having access to authoritative and accurate phone number information to effectively prevent fraud and protect customers.

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