Executive Broadcast, International Verification
As countries, such as the U.S. and Canada, implement SHAKEN-based Calling Number Verification Services, for verifying legitimate calls and rebuilding consumer trust in caller ID, the industry needs to consider the impact on international call traffic. The global economy connects billions of international calls daily, and geography cannot be an obstacle that presents a barrier to business engagement. To ensure businesses are not disadvantaged, there is a need for authoritative guidelines for international service providers, to ensure the rules for handling their calls are clearly understood. Watch this executive broadcast with leaders in STIR/SHAKEN, here and abroad.
- David Pollington—Senior Director Technology & Product, GSMA
- Bob Grant—Director of Product Management, iconectiv