The Company You Keep: How omnichannel verification helps service providers protect brands, buyers and the bottom line

Voice calls, text messages and chatbots have made the business-to-consumer engagement more accessible, robust and efficient. SHAKEN/STIR is helping preserve consumer trust in voice, but what about those other channels where billions are lost each year to fraud through spam, scams and smishing. As Rich Business Messaging and chatbots powered by Rich Communication Services (RCS) grow in prominence, Service Providers will increasingly be thrust into the role of trust broker. iconectiv will talk about new expectations for service providers to help preserve and protect brand equity in the increasingly lucrative conversational commerce domain.