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The Company You Keep: How omnichannel verification helps service providers protect brands, buyers and the bottom line


Voice calls, text messages and chatbots have made the business-to-consumer engagement more accessible, robust and efficient. SHAKEN/STIR is helping preserve consumer trust in voice, but what about those other channels where billions are lost each year to fraud through spam, scams and smishing. As Rich Business Messaging and chatbots powered by Rich Communication Services (RCS) grow in prominence, Service Providers will increasingly be thrust into the role of trust broker. iconectiv will talk about new expectations for service providers to help preserve and protect brand equity in the increasingly lucrative conversational commerce domain.

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Cliff Holsenbeck

Cliff Holsenbeck, Senior Director of Product Management

Cliff Holsenbeck, Sr. Director of Product Management, Trusted Communications at iconectiv, is responsible for overseeing the suite of products bringing increased trust in B2C communications in voice, messaging and data.


With more than 20 years in the telecommunications space, Holsenbeck has built and supported many complex enterprise customer solutions specializing in messaging as well as solutions for OSS/BSS, SS7 and registries. Prior to iconectiv, Holsenbeck held various sales, engineering, product management and client management roles at Syniverse, Verisign and Interop Technologies.


Holsenbeck holds a Bachelor of Business Administration in marketing from Valdosta State University.