Are Your Calls and Texts Taking the Fastest, Cheapest Route to the Right Person Every Time?
When you get in a taxi, you want the driver to take the fastest, shortest route. Anything indirect would be a big waste of your time and money. And if you’re heading to the airport, the delay could mean missing your flight.
So why would you accept anything less when it comes to voice calls and text messages? Yet that’s exactly what many SMS aggregators, application providers and service providers do by continuing to rely on routing data that’s old or inaccurate.
In the USA, over 600,000 telephone numbers are ported every day. So if you’re relying on routing data that’s even one month out of date, there are at least 18 million opportunities for a call or text message to wind up going to the wrong person.
Those kinds of everyday errors can quickly add up to enormous costs for SMS aggregators, application providers and service providers, as well as the e-tailers, financial services firms and other businesses they serve. Five common examples are:
• Revenue leakage because voice and SMS traffic are incorrectly routed and rated.
• Staff time spent investigating and resolving connection issues.
• Productivity losses from fielding, investigating and resolving complaints such as a business customer that isn’t receiving calls and texts properly.
• Lost business and brand reputation damage when frustrated consumers give up because their calls/texts are not successfully received by the intended recipient.
• Risk of fines due to regulatory violations, such as the FCC’s call-completion standards for rural areas.
The COVID Factor
The recent pandemic also has amplified the costs and risks associated with using outdated and incorrect routing data. For example, many enterprises have increased the geographic distribution of their workforce and facilities as a way to ensure business continuity. That strategy will continue long after the pandemic is over as they seek to protect their operations and supply chains against future disruptions, such as wars and natural disasters.
The pandemic also showed office employees the benefits of working from home. Many of them will continue to telecommute all or part of the time.
This trend toward highly distributed workforces further increases the importance of correctly routing and rating calls and text messages to wherever employees and business partners are based, including homes, offshore call centers and country or regional headquarters.
The Right Route, Every Time
These trends, costs and challenges are major reasons why savvy SMS aggregators, application providers and telecom service providers rely on TruNumber Routing, the industry’s only authoritative, continually updated database of optimal routing and rating data for 110 nations across six continents. Popular countries include Bahrain, Ecuador, Finland, Iceland, India, Ireland, Macau China, the Philippines and Uruguay.
A TruNumber Routing subscription also helps SMS aggregators, application providers and service providers reduce opex and improve margins by enabling least-cost routing. That’s one more reason to ditch the outdated data and use the best.