2020 will be the year when the industry begins to stem the tide of robocalls (Reader Forum)
While 2019 was the year the telecom industry and regulators increased their actions to address illegal robocalls with default call blocking and the launch of STIR/SHAKEN, 2020 will be the year that we see how these strategies unfold. By January 2020, the new FCC-endorsed ATIS-SIP Forum SHAKEN framework will be deployed across major U.S. service providers to help mitigate the illegal robocall epidemic and strengthen consumer trust in the callerID information displayed. And the rest of the world will be watching to see how this strategy can be leveraged in their individual markets.
A core component of the SHAKEN framework is the nation’s Calling Number Verification Service, that allows calling numbers to be verified by attaching a digital signature to help consumers recognize authentic calls. Over the course of its deployment, more and more information will be made available to consumers, so they can make better decisions about which calls to answer.
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