What is one of the biggest problems for inbound calls to the United States?
The Signature-based Handling of Asserted information using toKENs (SHAKEN) framework helps mitigate illegal robocalls and helps consumers once again trust the number displayed on their caller ID. The catch is that legitimate calls from outside the U.S. are at risk of being caught in SHAKEN’s net.
That’s a big problem for those callers – and the service providers terminating those calls in the U.S. While the SHAKEN-based Calling Number Verification Service is designed to protect consumers, it may also result in legitimate international calls not getting answered and potentially even blocked.
The good news is that there are several solutions to help service providers ensure that non-spam calls from their international counterparts are successfully reach U.S. consumers.
Market Brief: answering the call with authenticated Caller ID