news & events

The telephone totally revolutionized the way we could communicate with people all over the world. But then came email and took it to the next level. And then came text messaging. And then came video calls. And so on…What’s next? What’s just around the corner? In this interview series, called ‘The Future Of Communication Technology’ we are interviewing leaders of tech or telecom companies who are helping to develop emerging communication technologies and the next generation of how we…

The easier it is for consumers to do something, the more likely they are to do it. That’s why retailers and other businesses use text message short codes as a powerful tool to engage customers. Mnemonics, systems for improving and assisting the memory and code length are two reasons why short codes are easier for consumers to remember than URLs and email addresses. Businesses can opt to use “vanity” numbers, which makes it even simpler for customers to remember a brand name and how to get in…

Jonathan Shulman, Vice President, Business Development at iconectiv, is responsible for identifying and developing new business opportunities and future revenue streams across iconectiv’s secure, interconnection solutions with global mobile network operators, telecom regulators, technology and industry partners. He also leads engagement with product and engineering teams to represent the voice of the customer and translate insights into test cases and proof of concept prior to market launch. …

With 96% of Americans owning mobile phones, HR recruiters are now leaning toward tools such as online chatbots and short code messaging. With so many cases of fraudsters, and a surge in robocalling, people now do not answer calls from numbers they do not know. And, with the CTIA reporting that 93% of consumers consider text messaging to be a trusted communication environment, short codes offer the perfect opportunity for starting a trusted conversation between recruiters and…

CTIA Wireless Foundation today announced the launch of Catalyst 2021, its competitive grants program accelerating social entrepreneurs using wireless to address pressing health and well-being issues. The Foundation’s signature initiative, Catalyst identifies and funds early stage organizations that take advantage of the speed, efficiency and versatility of wireless to improve the health and well-being of Americans. Catalyst will award $100,000, $50,000 and $25,000 grants to three winners. …

SMS has pulled great outcomes for brands in the last few years: In 2016, Seattle Sun Tan found great success with text-based marketing. The company implemented an SMS campaign offering discounts to customers, and within the first month, 4,750 people opted in — this drove $196,000 in new sales and a 500% increase in spend from their regular clientele. “Text messaging via shortcodes offers the perfect opportunity for ecommerce businesses to engage in two-way text conversations with consumers,”…

Understanding the real perception of consumer trust in communications these days is hard to know exactly because so many factors play into it. We do know that 76% of consumers no longer answer calls from unfamiliar and unidentified numbers, letting them drop into voice mail instead. Some contact centre operators say that outbound call answer rates are down 30% It’s not hard to see why. In the UK, for example, consumers receive five billion nuisance calls each year, according to Ofcom…