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Despite the highly competitive space for messaging (iMessage, WhatsApp, etc.), standard text messages still reign supreme with 97% of smartphone users sending them. That being said, service providers are continually looking for an edge to compete with the likes of Apple and Facebook and take back the phone. Enter Rich Communication Services (RCS). About a decade after its original conception by GSMA, service providers, smartphone manufacturers and the industry’s governing bodies are working…
Apr 11, 2019