In the news

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CTIA Wireless Foundation Launches Catalyst 2021, Competitive Grants Program for Health and Well-Being

iconectiv is a proud sponsor of CTIA Wireless Foundation’s Catalyst 2021, a competitive grants program accelerating social entrepreneurs using wireless to address pressing health and well-being issues. As the foundation’s signature initiative, Catalyst identifies and funds early stage organizations that take advantage of the speed, efficiency and versatility of wireless to improve the health and well-being of Americans.
Feb 9, 2021
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5 Ecommerce Trends to Watch for in 2021

In this recent Shogun article, iconectiv’s Cliff Holsenbeck discusses how SMS marketing can be valuable to ecommerce businesses. Text messaging via shortcodes can offer the perfect opportunity for ecommerce businesses to engage in two-way text conversations with their consumers. With over 275 million smartphone users in the U.S. alone, there is a wide pool of potential customers. Data also shows that at the beginning of 2020, SMS was already averaging 2,755% ROI for ecommerce marketers — not too far behind email’s ROI of 3,800%.
Jan 14, 2021
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How CSPs can restore consumer trust in communications in 2021 – and beyond

In this Vanilla Plus article, iconectiv’s chief product officer Michael O’Brien discusses how understanding the real perception of consumer trust in communications these days is hard to know exactly because so many factors play into it. Over 76% of consumers no longer answer calls from unfamiliar and unidentified numbers, letting them drop into voice mail instead. Some contact center operators say that outbound call answer rates are down 30%.
Jan 7, 2021
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Trusted Communications: Predictions for 2021 — and Beyond

In 2020, COVID-19 accelerated digital transformations that were expected to take several years. This article explores three ways that consumer trust in communications will evolve in 2021: mobile numbers will become your ID, the notion of privacy will get even more fluid and businesses can expect to face an identity crisis.
Dec 22, 2020
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Put It in Writing: How Recruiters Can Create a Connection with Candidates through Short Code Messaging

With 96 percent of Americans owning a mobile phone, human resources professionals are starting to see the benefits of tools like mobile messaging via short codes, chatbots and other forms of automation when it comes to adding an extra layer of personal connection to their recruiting efforts. In this article, iconectiv’s Cliff Holsenbeck explores short code messaging, the less explored channel of communication between recruiters and candidates that can be used to smoothly conduct recruitment conversations.
Dec 22, 2020
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Mapping Out Your Retail Strategy for the Future: 7 Trends to Consider

Over the last two years, retailers have been exploring the use of text messaging in addition to their email marketing. 2021 is likely to see SMS messaging supersede email messaging as retail’s gold standard for messaging channels. In this article, iconectiv’s Cliff Holsenbeck gives advice for retailers looking to utilize SMS messaging in their retail strategy.
Dec 2, 2020
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Executive Broadcast, International Verification

As countries implement SHAKEN-based Calling Number Verification Services, for verifying legitimate calls and rebuilding consumer trust in caller ID, the industry needs to consider the impact on international call traffic. To ensure businesses are not disadvantaged, there is a need for authoritative guidelines for international service providers, to ensure the rules for handling their calls are clearly understood. Watch this executive broadcast with leaders in STIR/SHAKEN, here and abroad.
Nov 30, 2020

Press Releases

Media Contact:
Sharon Oddy
Head of Marketing and Corporate Communications
+1 732 699-5130
soddy@iconectiv.com

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Live Webinar Co-hosted by iconectiv and VanillaPlus Focuses on Establishing Consumer Trust with RCS for Business Messaging

VanillaPlus and iconectiv will host a free webinar, How Telcos Can Rebuild Trust In Communications with Rich Communication Services, on April 22, 2020, 3 p.m. UK | 10 a.m. ET. The webinar offers an in-depth conversation with industry visionaries who are building the next wave of B2C communications on a trusted foundation that will ultimately help protect businesses, promote customer-brand relationships and better engage consumers.
Apr 14, 2020
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Will Efforts to Block Illegal Robocalls Negatively Impact Legitimate Businesses?

With illegal robocalls representing nearly half of all unwanted calls in 2019, the new Signature-based Handling of Asserted information using toKENs (SHAKEN) is helping to rebuild consumer confidence and trust in the U.S. by mitigating the impact of the criminals. However, as international calls will also pass through the SHAKEN service, overseas service providers need to be fully aware of the process to ensure their calls are properly authenticated and verified, and not inadvertently blocked due to lack of trust in the authentication information or lack of authentication altogether.
Mar 27, 2020
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¿Tendrán un impacto negativo sobre los negocios los esfuerzos por bloquear las llamadas automáticas ilegales?

Como las llamadas automáticas ilegales representan casi la mitad de las llamadas indeseadas en 2019, el nuevo manejo basado en firmas de información confirmada mediante toKENs (SHAKEN) está ayudando a recuperar la confianza del consumidor y confiar en que EE.UU. está mitigando el impacto de los delincuentes. Sin embargo, como las llamadas internacionales también pasaran por el servicio SHAKEN, los proveedores de servicios extranjeros deberán comprender muy bien el proceso para garantizar que sus llamadas sean correctamente autenticadas y verificadas, y no inadvertidamente bloqueadas por desconfiar en la información de autenticación o falta de autenticación.
Mar 27, 2020
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Removing the Risk That Could Impede Adoption of Rich Business Messaging

Rich Business Messaging, powered by Rich Communication Services (RCS), is poised to be the new wave of messaging technology offering enhanced features like read receipts, video, group chat and paying for services. In order for it to live up to its potential, service providers and businesses must provide consumers with the information they need to verify the authenticity of Rich Business Messaging chatbots and the conversations they represent.
Mar 24, 2020
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As Caller ID Spoofing and Illegal Robocalls Skyrocket, Regulators, Service Providers Can Restore Trust in Caller ID

As a trusted partner in the global communications ecosystem, iconectiv is helping to address this growing, global problem with the launch of TruReach Certify. TruReach Certify is the foundation that helps ensure only legitimate and trusted entities can participate in the STIR/SHAKEN Caller ID ecosystem. It helps service providers authenticate caller IDs from law-abiding subscribers and businesses so consumers can trust caller ID information.
Feb 19, 2020
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Strategizing to Mitigate the Misuse of Telecom Networks

Shaping the future of trusted communications and a debate about upcoming technologies and trends await visitors at ITEXPO 2020, which takes place February 11-14 in Ft. Lauderdale, Florida. Experts from iconectiv will be taking the stage, focusing on strategies for the reduction of robo-driven spam calling and the best ways to maximize the potential of VoIP. Spam calls with spoofed caller IDs have reached unprecedented levels in the U.S.—to the point where many people simply refuse to answer their phones. These calls are easily the biggest segment of consumer complaints to the Federal Trade Commission (FTC) and the number continues to climb, with billions of robocalls reported every month. Helping to restore trust in communications is a key priority for the industry as a whole—as well as a critical focus for iconectiv.
Feb 6, 2020
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Ensuring Accurate Routing of Calls for Hard of Hearing, those Requiring Speech Communication Assistance

More than 44 million U.S. adults currently have hearing loss and the amount is increasing faster than the population growth rate. As the new provider of the Telecommunications Relay Services Numbering Directory for Internet-based TRS (iTRS) in the U.S., iconectiv is helping to ensure that people with hearing and speech impairments can continue to rely on landline and mobile phones to communicate.
Dec 9, 2019