Securing the Rich Experience with iconectiv

Voice calls, text messages and chatbots have made the business-to-consumer engagement more accessible, robust and efficient. Now, however, with consumer confidence in communications declining and billions lost each year to fraud through spam, scams and spoofs, legitimate businesses must protect their revenue, reputation and relationships.

Rich Business Messaging (RBM), powered by Rich Communication Services (RCS), has an opportunity to get it right from the beginning by including verification capabilities. RCS promises the same inter-operator ubiquity as SMS, along with enhanced features that consumers use on internet messaging platforms and mobile messaging apps. However, for RBM to live up to its potential, service providers and businesses must provide consumers with the information they need to trust those chatbots and the conversations they represent.

Join iconectiv at MEF Connects for an in-depth discussion that will reveal the key to getting consumers to trust RBM content, which will make it even more valuable as a customer-engagement platform to offer to businesses. Our panel of experts will talk about building the next wave of B2C communications on a trusted foundation that will ultimately help brands better engage consumers.