It’s a Matter of Trust: Building Consumer Confidence in RCS, Right from the Start
iconectiv, Director of Product Management, Cliff Holsenbeck, will join VanillaPlus on Wednesday, April 22 at 11:00am EDT for a discussion on Rich Communication Services (RCS) and building customer trust.
Voice calls, text messages and chatbots have made the business-to-consumer engagement more accessible, robust and efficient. Now, however, with consumer confidence in communications declining and billions lost each year to fraud through spam, scams and spoofs, legitimate businesses must protect their revenue, reputation and bottom-line. As the critical foundation of trust in communications is eroding, RCS, as a new technology has the opportunity to get it right — right from the start. By building in verification and authentication capabilities, RCS can drive consumer trust in rich business messaging content. Once consumers have trust in an accessible RCS, it will be become an increasingly valuable customer-engagement platform for businesses. Join us for an in-depth conversation with industry visionaries who are building the next wave of B2C communications on a trusted foundation that will ultimately help protect businesses, promote customer-brand relationships and better engage consumers.